Strategic management Essay Example | Topics and Well Written Essays - 4500 words

Strategic management - Essay Example The company because of its innovative services has been able to maximize its revenue growth over the years. The company has been able to secure goo profit margins amongst tough competition but in the recent years the net profit margin has shown a decline because of its acquisitions. There exist different forms of strategies that a company undertakes when the competition is fierce in the market place or when the company finds that there is greater scope in a completely different market segment that would be helpful for the company for long run. Strategic management is an important course of action for any organization in today’s dynamic and changing market conditions. Similarly maintaining market leadership is major concern area for Vodafone in the markets of UK. This has also resulted in provided digital convergence by delivering digital services and content through converged networks such as IP networks to devices such as laptops, PCs, smartphones, etc., with the help of vari ous converged applications. These applications are mainly in the form of music streaming on a handheld device or on PC. Bundling services are the major demand in the market place as the number of players in the telecommunication sector is increasing it is giving more chance to the customers to switch over to any other telecom service provider. The strategic development towards change is majorly because of many new forms of technologies in the market. The communication market segment is very dynamic in nature and there is a constant invention of brand new forms of technologies and applications. There has also been a growth in consumer mobility which has given rise to many new form of application such as cloud systems. As the competition is very strong in the markets of UK it has resulted into great opportunity for those players who want to enter into the communications world. This has resulted into more